Publication details
Relationship marketing in MSE and local authorities - international comparison: presentation of the research project. Introduction, research objectives.
| Authors | |
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| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter presents the research project and objectives of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. |