Publication details

Marketing vzťahov v podmienkach miestnej samosprávy

Title in English Relationship Marketing in Local Self-government Offices


Year of publication 2009
Type Article in Periodical
Magazine / Source Ekonomika a spoločnosť
MU Faculty or unit

Faculty of Economics and Administration

Field Economy
Keywords relationship marketing; self-government offices
Description The article presents chosen results of international reserach project Relationship markeitng of Micro and Small Enterprises along with Local Authorities - Comparative Research and is focused on evaluation of relatinship marketing in local self-government offices in Czech and Slovak Republic.

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