Publication details

Web and ICT Competencies in different types of SME



Year of publication 2009
Type Article in Proceedings
Conference Proceedings of Conference on ENTERprise Information Systems CENTERIS 2009
MU Faculty or unit

Faculty of Informatics

Field Informatics
Keywords Web presentation; small and medium enterprises; ICT competencies; internet marketing; long term growth; data mining
Description In this paper we investigate the correspondence between information and communication technology (ICT) competencies, web presentation and the type of their business area. We explore what are the most important criteria of web presentation in successful growing small and medium enterprises (SMEs) according their business area (some company are service oriented and the others are producers). This view brings some interesting results. We have evidence that a long-term growth can be predicted from the web presentation and types of industry or services with high accuracy. We also show which attributes of the web page are the most important for that prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and to find a proper internet marketing strategy.

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