Publication details

FTAs in U.S. TV Commercials on Cosmetic Products



Year of publication 2008
Type Article in Periodical
Magazine / Source Topics in Linguistics
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords advertising; politeness; FTAs; persuasion
Description The paper studies the face-threatening acts found in the American TV commercials for cosmetic products. In order to address the target group and to achieve the communicative goal, the persuader uses speech acts such as promises, suggestions and orders that threaten the persuadee's negative face.

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