Publication details
Komunitní média jako nový nástroj pro rozvoj finanční gramotnosti v ČR : možnosti a výzvy
| Title in English | Community media as a new instrument for the financial literacy improvement : possibilities and challenges |
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| Authors | |
| Year of publication | 2012 |
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| Description | This conference lecture evaluated contemporary czech media as an instrument of the financial literacy. Author pointed out actual theoretical concepts and results of empirical research related to the topic. The author presented community media as a possible alternative for the media literacy and stressed their place in the czech media space. Possibilities of use as an instrument for community self-improvement and self-developement were demonstrated on sample aspects of the financial literacy, included the social identity construction issue. This lecture was original result of authors' long-term research. |