Publication details

Perceived interactivity in Children Internet Advertising



Year of publication 2011
Type Article in Periodical
Magazine / Source Topics in Linguistics
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords reklama; internet; interaktivita
Description The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse.

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