Publication details
Teorie a metody politického marketingu
| Title in English | Theories and Methods of Political Marketing |
|---|---|
| Authors | |
| Year of publication | 2012 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | First Czech comperhensive volume dealing with theories and methods of political marketing. The volume is divided into three parts, first one dealing with methods, second with aspects of marketing in political life and third one with political communication. The main focus is theoretical, however the synbiothetic character of practical marketing and academic discipline is firmly demonstrated through numerous examples and case studies which broaden the range of possible audiences of the book a lot. |