Informace o publikaci
Discussion on big data, online advertising and competition policy
| Autoři | |
|---|---|
| Rok publikování | 2018 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | European competition law review |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | Repozitář MU |
| Klíčová slova | Advertising; Big data; Competition law; E-commerce; Market entry; National competition authorities |
| Přiložené soubory | |
| Popis | The article provides reasons why big data is (also) a competition law concern and discusses possible roles of big data – as a barrier to entry, an input product and a factor for assessment of market power. Authors then focus on a market where big data plays a vital role – online advertising market. Potential competition policy approaches towards big data and online advertising market are also considered in the text. |
| Související projekty: |