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The Eye-Tracking Measurement and Cartographic Stimuli (poster)

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LACKO David ŠAŠINKA Čeněk POPELKA Stanislav STACHOŇ Zdeněk

Druh Další prezentace na konferencích
Fakulta / Pracoviště MU

Filozofická fakulta

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Popis The poster presents an exploratory research of eye-tracking results conducted on 37 Czech participants. The poster introduces unique cartographic stimuli which are characterized by the categorizing (clustering) of multivariate point symbols in the fictional cartographic maps with preselected analytic/holistic areas created with respect to analytic/holistic cognitive style. The poster presents findings of qualitative analysis of eye-movement during map reading and results of correlations between fixations, saccades and cognitive style. The results did not suggest that cognitive style corresponds to the eye-movements.
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