Informace o publikaci
Image of the Bank in the Mind of an Individual
Autoři | |
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Rok publikování | 2001 |
Druh | Článek ve sborníku |
Konference | Implications for Economic Integration into Wider Europe. Conference Proceedings. |
Fakulta / Pracoviště MU | |
Citace | |
Obor | Psychologie |
Klíčová slova | corporate image; consumer behavior; factor analysis |
Popis | The paper presents the results of a preliminary study of image content and structure of Czech banks. |