Informace o publikaci
Image of the Bank in the Mind of an Individual
| Autoři | |
|---|---|
| Rok publikování | 2001 |
| Druh | Článek ve sborníku |
| Konference | Implications for Economic Integration into Wider Europe. Conference Proceedings. |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Psychologie |
| Klíčová slova | corporate image; consumer behavior; factor analysis |
| Popis | The paper presents the results of a preliminary study of image content and structure of Czech banks. |