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Vývojové tendence PR jako důležitého nástroje marketingu

Basic information
Original title:Vývojové tendence PR jako důležitého nástroje marketingu
Title in English:The development of PR as an important tool of marketing
Author:Michael Doležal
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Type:Article in Proceedings
Keywords:public relations; Czech firms; communications; PR agencies

The paper deals with current situation in PR in the Czech Republic and analyses the range of service which are requested by PR klients.