Publication details
Vývojové tendence PR jako důležitého nástroje marketingu
| Title in English | The development of PR as an important tool of marketing |
|---|---|
| Authors | |
| Year of publication | 2003 |
| Type | Article in Proceedings |
| Conference | Rozvoj a podpora podnikatelských aktivit v málo rozvinutých regiónoch krajín strednej a východnej Európy |
| MU Faculty or unit | |
| Citation | |
| Keywords | public relations; Czech firms; communications; PR agencies |
| Description | The paper deals with current situation in PR in the Czech Republic and analyses the range of service which are requested by PR klients. |