Publication details
Segmentation of corporate clients in a bank
| Authors | |
|---|---|
| Year of publication | 2012 |
| Type | Article in Proceedings |
| Conference | European Financial Systems 2012 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Segmentation; segmentation criteria; segment; bank strategy; corporate client. |
| Description | The goal of this paper is to define applicable segmentation criteria for corporate banking clients based upon analyses of corporate client needs. In the first section, I summarize the principles of segmentation and segmentation specifically as it relates to bank strategy. I further analyze client needs and developments in business in the Czech Republic. Applicable segmentation criteria are proposed based upon corporate client need analyses and on a comparison of the segmentation criteria used by leading financial institutions in the Czech Republic and the European Union. |