Publication details

Gas-Brake-Clutch: Promoting Engineering or Selling Vehicles? Czech Advertising, Film and Consumer Culture in the Early 1960s

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Authors

ČESÁLKOVÁ Lucie

Year of publication 2012
Type Conference abstract
MU Faculty or unit

Faculty of Arts

Citation
Description Conference paper examines Czech (socialist) advertising film as "border-genre" in which ideological as well as economical interests of state intersect, highlighting an example of promotion of domestic personal transportation vehicles, which were considered both as products of favoured engineering industry, and as symbols of modern consumer life-style.
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