Publication details
Zasutá minulost? Baťův koncern ve střední Evropě za druhé světové války
| Title in English | A Buried Past? The Baťa corporation in Central Europe during the Second World War |
|---|---|
| Authors | |
| Year of publication | 2012 |
| Type | Article in Periodical |
| Magazine / Source | Hospodářské dějiny - Economic History |
| MU Faculty or unit | |
| Citation | |
| Web | Obsah časopisu Hospodářské dějiny - Economic History, č. 27/2, 2012 |
| Field | History |
| Keywords | the Baťa concern; entrepreneurial activities; central Europe; the Second World War |
| Description | Using the example of five Baťa-organised trading and manufacturing companies, the author illustrates the development of and changes within the behaviour of the concern in the wider central European region. In this context, the study presents an analysis of certain programme and personal/personnel aspects related to the acting of the concern. Simultaneously, the image is drawn of the interconnections and interdependence between the subsidiaries, the Zlín-based parent company, and foreign investors. |
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