Publication details
Presidential election in the Czech Republic in 2013 - billboard and poster promotion
| Authors | |
|---|---|
| Year of publication | 2014 |
| Type | Article in Proceedings |
| Conference | Media and Politics: Philological Readings |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | presidential election; billboard; poster; campaign |
| Description | In January 2013, historically first direct presidential election was held in the Czech Republic. In this election, marketing strategies that we already know from the parliamentary election were used. Obviously, they need to be adapted to the context since there was not a presentation of political parties, but rather a presentation of personalities. |