Publication details

Persvazivní moc barev v bulvární sportovní publicistice

Title in English Persuasive power of color in tabloid sports journalism
Authors

ŠURÁŇOVÁ Pavla

Year of publication 2016
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description How can affect colour on perception of some meaning? And can colour help to better and easier interpretation or, conversely, can the recipient rather mystifying? These questions will try to answer in the paper. The aim of this paper is the presentation of partial results of the research probe, which is devoted to the role of persuasive colours (as a significant element of non-verbal communication) used in sports journalism in the Czech tabloid dailies (Blesk, Aha).
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