Publication details
Motoristická akce jako atraktor cestovního ruchu v regionu
| Title in English | Motoring Events as a Tourism Attractor in Region |
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| Authors | |
| Year of publication | 2018 |
| Type | Appeared in Conference without Proceedings |
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| Description | Aim of this paper is focused on small-scale events in tourism and it is based on results gained via extensive questionnaire research during Barum Czech Rally Zlín. Research was focused on two main goals. First of them was assessing the role of motoring event as a atractor which is bringing visitors to hosting region and intent was also set on discovering of potential of rally to inspire rally visitors to come back to Zlín region during different part of year. Second goal of research was aimed on detecting typical patterns of behaviour and customs of visitors of motoring event. Main findings of research were, that Barum Czech Rally Zlín is playing important role in tourism of Zlín region because for 3 of visitors were wally only reason for arriving to hosting region. Rally also motivates respondents to come back into Zlín region in different part of year and discover other tourism points of interest. |