Publication details

Čarodejnice na sociálnych sieťach : Fenomén menom WitchTok

Title in English Witches on social networks : the WitchTok phenomenon
Authors

PUCHOVSKÝ Michal

Year of publication 2022
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description Social media has greatly influenced the way people "live" their spirituality today. In the case of modern Paganism, for example, Facebook has helped to significantly bring together a previously very fragmented community and created an underbelly for its effective dissemination. TikTok is an example of a new generation of social networking, the essence of which is the sharing of short videos. As with other similar sites, various subcultures, including pagan ones, have found a space on TikTok. As of 2017, more than 18.7 million videos have accumulated under the hashtag #WitchTok. The conference paper aims to briefly introduce the main characteristics of WitchTok, the most popular WitchTok channels, and focus on the portrayal of different streams of modern Paganism in the videos. Considering the fact that the most frequent consumers of TikTok are the youngest generations, a reflection on the popularity of WitchTok may indicate future trends in modern Paganism in the next decade.
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