Publication details
Jednota či rozmanitost? Kulturní cíle evropské audiovizuální politiky a jejich aplikace v prostředí české televizní scény.
| Title in English | Unity or Diversity? Cultural objectives of the European audiovisual policy and their application within the Czech television scene. |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Periodical |
| Magazine / Source | Sociální studia |
| MU Faculty or unit | |
| Citation | |
| Field | Mass media, audiovision |
| Keywords | Audiovisual Media Services Directive; cultural objectives; European audiovisual policy; European identity; Television without Frontiers; Unity in Diversity |
| Description | This paper examines cultural objectives of the European audiovisual policy, represented mainly by the Television without Frontiers Directive, and the practical outcomes of this policy in the Czech television landscape. After a brief examination of the presence and character of cultural objectives in the evolvement of European broadcasting legislation, I focus on presentation and a critical review of the existing results of the program quota policy across Europe. The second part of the paper is devoted to an empirical case study of the implementation of the TWF Directive into the Czech media legislation, and particularly on the question of how the Czech TV stations comply with the quotas on European and independent works. In the final part, the process of the current revision of the Television without Frontiers Directive is shortly explored, again with the focus on the way the new Audiovisual Media Services Directive reflects dominant conceptualizations of European culture and identity. |