Publication details

Postup výzkumu a metody sběru výzkumných dat

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Title in English Research procedure and data collection methods
Authors

LUKÁŠOVÁ Růžena

Year of publication 2009
Type Chapter of a book
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description The book chapter deals with the introductory phase of customer satisfaction research - the formulation of research aims and the selection of research methods. The qualitative and quantitative methods of data collection have been characterized and their advantages and limitations formulated.
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