Publication details

Libretista baťovského mýtu

Title in English Screenwriter of Bata's myth
Authors

ČESÁLKOVÁ Lucie

Year of publication 2011
Type Article in Proceedings
Conference Černobílý snář Elmara Klose
MU Faculty or unit

Faculty of Arts

Citation
Field Mass media, audiovision
Keywords advertising film; Elmar Klos; Baťa
Description Study examines the role of Elmar Klos in the organizational structure of Baťa factory advertising, mainly his influence on advertising film.
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