Publication details
Způsob propagace zavádění nových daní na příkladu digitální daně
| Title in English | xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx |
|---|---|
| Authors | |
| Year of publication | 2020 |
| Type | Article in Proceedings |
| Conference | COFOLA 2020: Sborník příspěvků mladých právníků, doktorandů a právních vědců |
| MU Faculty or unit | |
| Citation | |
| Web | Open access sborníku |
| Keywords | Marketing; Promotion; Digital Tax; Communication; New Taxes |
| Description | The paper deals with the introduction of new taxes and digital taxes. Nowadays, marketing is mainly associated with business sphere, but this paper aims to draw attention to the marketing of state institutions and government representatives in promoting a new type of taxation. The way in which the new tax obligations are communicated to the public affects the popularity of the political actors who promote them. The paper introduces the concept of digital tax in the Czech Republic and in the world and focuses mainly on its economic and legal aspects. Subsequently, the marketing of the government and financial administration in this area will be presented with emphasis on the discourse of the Czech and world professional public in this matter. |
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