CSR & Sustainability Communication
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6 November 2018
8:00 AM - Faculty of Economics and Administration, Lipová 41a, room P312
CSR is the voluntary, deliberate inclusion of public interest into corporate decision-making. Strategic communication to stakeholders is essential to build awareness and appreciation of a business’s CSR engagement, and to enhance corporate reputation. Dr. Janis Teruggi Page of George Washington University will bring to life some notable integrated CSR programs and how they are effectively communicated - for example, Nike, Google, H&M, IBM, Starbucks, etc. Janis is Fall 2018 Fulbright Distinguished Chair and co-author of Introduction to Strategic Public Relations: Digital, Global, & Socially Responsible Communication.
On Tuesday, 6 November 2018 at 8.00 in P312
- Organized by
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Faculty of Economics and Administration
- Responsibility
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doc. Ing. Ondřej Částek, Ph.D.