Publication details
Reklamační politika a její ekonomické souvislosti
| Title in English | Return policy and its economic issues |
|---|---|
| Authors | |
| Year of publication | 2012 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | The book deals with the issue of claims and what foreign literature refers to as “return policy”, which means a way of claim management that the seller receives in respect of material defects of a product and possibly even defects subjectively perceived by the customer. The return policy is presented primarily as a marketing tool that participates in forming a so-called “extended product”. Three empirical studies supplement the text. |
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