Publication details

EMBEDDING THE PERCEPTION OF ORGANIZATIONAL CULTURE IN THE STUDIES OF SPORT MANAGEMENT

Authors

NOVÁ Jana

Year of publication 2015
Type Article in Periodical
Magazine / Source TOJET: The Turkish Online Journal of Educational Technology
MU Faculty or unit

Faculty of Sports Studies

Citation
Web http://tojet.net/special/2015_7_2.pdf
Field Pedagogy and education
Keywords the organizational culture -studies of sport management-teaching methods -conceptual framework
Description The aim of this paper is to provide an overview of the modes which are currently used to increase the students' perception of the theory and practice regarding the organizational culture in the studies of sport management. The increased interest in the phenomenon of organizational culture in the sports industry and sport as such has led to an attempt to define the meaning of what this concept means in terms of organizations' performance and human resources management in sport and its sectors, namely public, non-profit and professional. On the basis of this, the paper offers a conceptual framework of how to embed the topic of organizational culture in sport management studies. The teaching methods which could be appropriate for the development and enhancement of the perception of this in the nature of an intangible topic in a sports context are discussed. The case study from Czech Republic is presented based on the qualitative analysis of the students’ assignments

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