Hidden in your cosy den : You'll be my donut, I your jam. Poetics in Brno street signage.
|Year of publication||2018|
|Type||Appeared in Conference without Proceedings|
|MU Faculty or unit|
|Description||A number of street artists as well as of ordinary citizens take advantage of urban public space in order to share their feelings, emotions, ideas and beliefs with their co-citizens. Besides where the message will be displayed, how it will be communicated is also crucial. The choice of both the place and the form of the message enables to address as wide an audience as possible. Moreover, owing to the interplay of various media and objects found in a public domain, street messages are often artistically rendered. The aesthetic value can be carried by both the visual and the verbal aspects of a message. This enables the author to communicate the message in an untraditional way, and the receivers of the message to be exposed to more interpretations. The objective of this paper is to present street messages located in Brno (the second largest city of the Czech Republic) that work with the poetic function and that are meant not only to please passers-by, but also, to a certain degree, to react to current events and affairs. Drawing upon her previous research of Brno vernacular street signage (Pelclová 2017), the author will talk about various media and forms Brno street artists utilize in order to enliven the shared public space. Besides language and visual image used, the paper will also focus on the material and channel chosen for the message delivery. Taking the situational context into consideration, the author will also speak about how these messages alert one’s attention to social and political problems.|