Publication details

Jazykové nuance v anglickém a francouzském reklamním sdělení

Title in English Language Nuances in English and French Promotional Messages


Year of publication 2019
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Description The aim of the presentation is to offer an overview of selected language differences in English and French versions of the same travel-related advertising text. Besides the differences in sentence constructions that influence the perspective from which a promoted destination is presented, the focus is on the nuances in lexical expressions in English and French parallel texts; the expressions are classified, interpreted within a wide socio-cultural context, and their impacts on Anglophone and Francophone target readers are explored. The method of analysis is based on findings from several linguistic disciplines including lexicology, semantics, pragmatics and cultural linguistics.
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