Publication details

Základy úspěšného podnikání

Title in English Basics of successful business
Authors

ŠAFROVÁ DRÁŠILOVÁ Alena

Year of publication 2019
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description The publication contains everything that is good to know for a successful small and medium-sized business in a brief, clear and understandable way. It leads the reader from idea to business plan. As in business, the key area of the book is marketing and marketing planning. Following are the basics of organizing and human resources, issues of law and taxes, and finally finance and financial management.

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