Publication details

D 2.1 Demonstrator baseline and market characteristics report

Authors

KLAPALOVÁ Alena ŠKAPA Radoslav VACEKOVÁ Gabriela ŠVECOVÁ Jana ŠTANGOVÁ Radmila PAIXAO DE SOUSA Cristina Maria

Year of publication 2019
MU Faculty or unit

Faculty of Economics and Administration

Description The purpose of the deliverable is to define the current baseline and the target or improved circular business models for two demonstrators (task 2.1) and to analyse both demonstrators markets characteristics and their impact on the target circular business models (task 2.2). Deliverable first summarizes existing knowledge of business models, business models innovation and circular business models as well as of the innovative tools that are invented and proposed for the changes, adaptations and transitions of linear business models into the circular ones. Systematic literature review of documented and reported knowledge relevant for both demonstrators was performed in this step. Second, environmental forces which create and influence the need for the changes and improvements in the current value creation, value delivery and value capture toward circularity are identified for both demonstrators. Third, the deliverable identifies and proposes the potential and alternative circular business models for both demonstrators. The review of the appropriate and applicable innovative tools for the transition and improvement of the existing models are incorporated into this proposal. Deliverable also provides the preliminary lists of challenges, opportunities, risks and barriers for the alternative models. These factors should be taken into consideration for the detailed development of the models that both demonstrators will pursue in practice during the demonstration.
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