Publication details

Pohled na podstatu podnikání

Title in English Operating company's values
Authors

BLAŽEK Ladislav

Year of publication 2006
Type Article in Periodical
Magazine / Source Politická ekonomie
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords value of a company; essence of business; accounting; marketing; management; logistics; informatics
Description The article is review of the book "Management of the Value of a Company" (Neumaierová, I. a kol.). The reviewed book offers a comprehensive view on the essence of business and on the operation of a company. It is based on the business economics concept aiming at the integration of knowledge of specialised disciplines, such as accounting, marketing, management, logistics or informatics.

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