Publication details
Vztahy SME se stakeholdery
| Title in English | Relationships of SME with stakeholders |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Vývojové tendence podniků III |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | Relationship marketing relationships stakeholders MSE |
| Description | Paper presents the part of the results of the research realised in 20 micro and small enterprises of the Southern Moravian region of the Czech republic. The results of individual interviews are presented, focused at management motivation and expectation in relation to the building and maintainance of relationships with companies stakeholders. The research was realised in the frame of more compex international comparative project Relationship marketing of micro and small enterprises along with territorial self-governments comparative research. |
| Related projects: |