Publication details

Nákupní podmínky v nákupních centrech v České republice

Title in English Purchasing conditions of shopping malls in the Czech Republic
Authors

KLAPALOVÁ Alena BLAŽEK Ladislav

Year of publication 2008
Type Article in Proceedings
Conference Vedecká rozprava k téme "trh, obchod a individuálna spotreba"
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords shopping conditions shopping malls factors of choice spending free time
Description Paper presents results of the quantitative survey realized on the sample of respondents customers of shopping centres in the Czech Republic. The aim of the survey was to find out the views on the chosen topics concerning time spending in the shopping centres, views on the supply structure and its utilization, factors of choice of the preferred shopping centre and on the advantages and disadvantages of shopping centres. The survey is a part of the comparative study of shopping centres and customers views on their services and quality level in the Netherland, Poland and The Czech Republic.
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