Publication details

The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders.

Title in English The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders
Authors

LUKÁŠOVÁ Růžena

Year of publication 2009
Type Chapter of a book
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description The chapter presents the part of the results of the international comparative research into relationship marketing in local authorities of three countries - the Czech Republic, Poland and Slovakia.

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