Publication details

Fast food řetězec McDonalds v ČR a na Slovensku: příklad difúzního procesu

Investor logo
Title in English McDonalds in the Czech Republic and Slovakia: example of difussion process
Authors

KUNC Josef NOVÁKOVÁ Eva TONEV Petr

Year of publication 2010
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description The aim of the contribution is, based on classical theory of difussion of inovation, point out and compare difussion of new phenomenon McDonalds in the Czech Republic and Slovakia
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.

More info