Lecture: Search Optimization – a Key Pillar to Customer Acquisition in Digital Marketing

Within the course Digital Marketing and Social Media Analysis we cordially invite you to the guest lecture provided by Mgr. Nikola Kožuljević – marketing manager at ThreatMark (Brno, Czechia).

Thematically, our guest will cover an array of topics around search engine optimization (SEO). With the ultimate focus being:

  • Principles of search engines & SEO
  • Evolution of SEO - core algorithms presentation
  • Optimization venues: technical - On-site SEO and Off-site SEO
The lecture will be held fully in English and you can join by provided MS Teams link.
Organized by
Department of Business Management (Faculty of Economics and Administration)
Responsibility
Ing. Dušan Mladenović, Ph.D.

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