Performance Marketing and PPC

  • 13 March 2018
  • 4:20 PM – 6:00 PM
  • P103, Faculty of Economics and Administration

We gladly invite you to a guest lecture by Ing. Martin Souček PhD. (Chief Marketing Officer - survio.com), which focuses on the following topics:
  • what are PPC ads
  • what are the main principles of PPC campaigns
  • what is the role of PPC ads in different stages of purchasing process
  • which PPC systems exist today
  • how to define goals of PPC campaigns
  • how to measure results of PPC ads
  • what is landing page and why it is important
  • which sources to follow
Lecture will be in English.
Organized by
Department of Corporate Economy (Faculty of Economics and Administration)

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