Performance Marketing and PPC

We gladly invite you to a guest lecture by Ing. Martin Souček PhD. (Chief Marketing Officer -, which focuses on the following topics:

  • what are PPC ads

  • what are the main principles of PPC campaigns

  • what is the role of PPC ads in different stages of purchasing process

  • which PPC systems exist today

  • how to define goals of PPC campaigns

  • how to measure results of PPC ads

  • what is landing page and why it is important

  • which sources to follow

Lecture will be in English.

Organized by
Department of Business Management (Faculty of Economics and Administration)

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