Search Engine Optimization - SEO

Within course Internet Marketing Basics (MPH_ZIMA), we gladly invite you to a guest lecture by Mgr. Nikola Kožuljević (Digital Marketing Specialist –, which will focus on the following topics:

  • what is SEO

  • what are offsite and onsite SEO

  • what are the main principles of SEO

  • what is the role of SEO in different phases of purchasing process

  • why is SEO important

  • SEO vs PPC

  • how to define goals of SEO

  • how to measure SEO effectiveness etc.

Lecture will be in English

Organized by
Department of Business Management (Faculty of Economics and Administration)

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