Mgr. Jana Pelclová, Ph.D.

Curriculum vitae

Name, first names, scientific degrees

• Jana Pelclová

Department/Faculty/University

• Department of English and American Studies, Faculty of Arts, Masaryk University

Function, current position

• Assistant professor
  RIV guarantor

Education and academic qualifications

• 2010 Ph.D. English Linguistics, Faculty of Arts, Masaryk University, Brno
  2005 Mgr. English language and literature, Czech language and literature, Faculty of Arts, Masaryk University, Brno
  

Professional experience

• 2010-present Department of English and American Studies, Faculty of Arts, Masaryk University, Assistant professor

Teaching activities

• Language of Advertising
  English Grammar
  Introduction to Stylistics
  Writing BA/MA thesis
  Discourse analysis - Folktales
  Pragmatics in context
  Reading Harry Potter: Linguistic, Literary and Cultural Analyses

Research activities

• 2022 Maynooth, Ireland: Motherhoods on Screen : Global Perspectives, 23rd & 24th September 2022, Maynooth University, Ireland. ' Demythicising motherhood – empowering maternal narratives in contemporary Anglo-American TV commercials.'
  2022 Aix-en-Provence, France: PALA Conference 2022 : Style and Sense(s) 6-10 July 2022 Aix-en-Provence (France). 'It makes sense to deliver the truths. Frida Mom and its advertising message to empowered mothers'
  2021 Lyon, France: 15th ESSE Conference, online, 30 August-3 September, 'Sometimes, life can be a little…overwhelming. Stance-taking markers indexing maternal identity in the advertising discourse.
  2019 Lund, Sweden: The 12th International Symposium on Iconicity in Language and Literature, 3-5 May 2019, Lund University, Sweden. 'Iconicity in multimodal texts of print advertisements'
  2018 Budapest, Hungary: Second International Conference on Sociolinguistics, 6-8 September 2018, Budapest, Hidden in your cosy den : You'll be my donut, I your jam. Poetics in Brno street signage.
  2018 Brno, Czech Republic: 14th ESSE Conference 29 August - 2 September, Masaryk University, Brno, Czech Republic, Advertising food narratives
  2018 Brno, Czech Republic: 14th ESSE Conference - a member of the organization team
  2018 University of Birmingham, England 25-28 July. PALA conference, 'Meaning you have been known to act rashly.' How Mrs. Weasley negotiates her identity in conflicts in Harry Potter series. 2017 Split, Croatia: 4th CROATIAN NATIONAL CONFERENCE OF ENGLISH STUDIES on : WORDS AND IMAGES, Split, Croatia, 24 – 25 November 2017, paper entitled: Multimodal Iconicity in Print Advertising
  2015 Brno, Czech Republic: 10th Brno International Conference of English, American and Canadian Studies, Creating, Shaping, Signifying, 'Signifying Brno – Creating Urban Space, Shaping the City'
  2014 Budapest, Hungary: 5th international conference Critical Approaches to Discourse Analysis across Disciplines, September 1-3, 2014, 'All-natural, irresistibly crispy flatbread crackers’- the colourful structure of noun phrases in print advertising'
  2014 Maribor, Slovenia: Everybody's got Style! testing the Boundaries of Contemporary Stylistics, PALA International Conference, July, 16-20, 2014, paper entitled "Brno Linguistic Landscape"
  2014 Hradec Králové, Czech Republic: Hradec Králové Anglophone Conference, 25.-26. March, 'Is the Hired Pooh Still the Same Silly Old Bear? Comparison of A.A.Milne's Pooh with B. Hoff's Pooh in Tao of Pooh'
  2013 Heidelberg, Germany: International Annual Conference of Poetics and Linguistics Association on Mobile Stylistics, 31 July - 4 August, 2013, 'Verbal and Visual Narrativity: Reconstructing Where The Wild Things Are
  2013 Nitra, Slovakia: 5th Nitra Conference on Discourse Studies: Contexts, References and Style: 21.-22.3.2013, 'Verbal aggressiveness as an argumentative strategy in US presidential election e-forum debate'
  2013: January - December; Project FRVS/657/2013(ID=22186) Discourse Analysis - Folktales, a new subject in MA
  2012 Belgrade, Serbia: 4th International Conference of the English Department, Faculty of Philology, University of Belgrade. 7.-9.12.2012, 'Students’ Narratives: A Case Study of Stylistic Analysis of Written Narrative Structure and Focalization
  2011 Nitra, Slovakia: 4th Nitra Conference on Discourse Studies: Discourse Analysis in a Digital World: 24.-25.3.2011, 'Perceived Interactivity in Children Internet Advertising'
  2007 Nitra, Slovakia: 2nd Nitra Conference on Discourse Studies: Politeness and Interaction, 19.-20.3.2007, 'FTAs in U.S. Commercials for Cosmetic Products'
  2007 Olomouc, Czech Republic: Sympozium Intermedialita: Word-Picture-Sound, 7.-8.11.2007, 'Intermediality: Word-Picture-Sound in advertising'

Internship and stays for the purpose of study or work

• 2022/09/22 – 2022/10/08: National University of Ireland, Maynooth, Maynooth, IRL
  • V rámci výzkumného pobytu na Maynooth University v Irsku jsem ze zúčastnila konference Motherhood on Screen: Global perspectives, kde jsem vystoupila s příspěvkem Demythicising motherhood – empowering maternal narratives in contemporary Anglo-American TV commercials. Seznámila jsem se s výzkumníky z Motherhood project (Maynooth University) a z Mothernet project (Vilnius University, Uppsala University a Maynooth University), navázala kontakty a získala přehled o jejich činnosti. Díky přístupu do databází university jsem si nastudovala literaturu ke svému projektu a získala několik primárních zdrojů. Rovněž jsem měla jednu zvanou přednášku a dvě hodiny jsem odučila na bakalářském stupni ve výukovém modulu Reality and TV.
• 2014/05/05 – 2014/05/09: University of Alicante, Alicante, ESP
• 2012/11/11 – 2012/11/15: University of Greifswald, Greifswald, DEU
• 2010/12/12 – 2010/12/15: Department of English, Nicolaus Copernicus University, Torun, Torun, POL

Major publications

• PELCLOVÁ, Jana. Sociolect of Czech mothers on Facebook. Online. In Thinking Through Motherhood : Images, Experiences and Narratives Across Time, 23-25 January, 2024, Vilnius, Lithuania. 2024, [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Cannamommies and the redefinition of motherhood in online press. Online. In Media in America, America in Media 2023 [online], 23.-24.3. 2023, Maria Curie-Skłodowska University in Lublin, Poland. 2023, [citováno 2024-04-24] Program konference info
• PELCLOVÁ, Jana. Celebrating Mothers. An Analysis of Cultural Codes of Motherhood in 2022 Mother’s Day Advertisements. Online. In “From Stabat Mater to Mater Movens : Analysing Discourses on Motherhood”, International Conference 8-9 July 2023 – London/Online. 2023, [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Green mothers. Discourse analysis of ‘green parenting’ articles in parents.com. Online. In Language and Ecology : Texts, Methodologies and Approaches, March 31, 2023, University of Cagliari. 2023, [citováno 2024-04-24] info
• PELCLOVÁ, Jana. Stance-taking as an identity construction in advertising targeted at mothers : A comparative analysis. Online. Studies About Languages. Kaunas: Kaunas University of Technology, 2023, roč. 2023, č. 42, s. 93-104. ISSN 1648-2824. Dostupné z: https://dx.doi.org/10.5755/j01.sal.1.42.33341. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85. Online. Review of Cognitive Linguistics. John Benjmains, 2023, roč. 21, č. 2, s. 596-601. ISSN 1877-9751. Dostupné z: https://dx.doi.org/10.1075/rcl.00154.pel. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. It makes sense to deliver the truths. Frida Mom and its advertising message to empowered mothers. Online. In PALA Conference 2022 : Style and Sense(s), 6-10 July 2022 Aix-en-Provence (France). 2022, [citováno 2024-04-24] program konference info
• PELCLOVÁ, Jana. “Meaning you have been known to act rashly” : How Molly Weasley negotiates her identity as a moral authority in conflicts in the Harry Potter series. Online. In Jucker, Andreas H.; Taavitsainen, Irma. Manners, Norms and Transgressions in the History of English : Literary and linguistic approaches. Amsterdam: John Benjamins, 2020. s. 272-293. ISBN 978-90-272-0746-3. Dostupné z: https://dx.doi.org/10.1075/pbns.312.12pel. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. 'Meaning you have been known to act rashly.' How Mrs. Weasley negotiates her identity in conflicts in Harry Potter series. Online. In PALA Conference 2018. University of Birmingham, England 25-28 July, 2018. 2018, [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana a Wei-lun LU. Persuasion in public discourse : Cognitive and functional perspectives. Online. Amsterdam: John Benjamins Publishing Company, 2018. 334 s. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN 978-90-272-0138-6. Dostupné z: https://dx.doi.org/10.1075/dapsac.79. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana a Wei-lun LU. Persuasion across times, domains and modalities. Theoretical considerations and emerging themes. Online. In Pelclová, Jana; Lu, Wei-lun. Persuasion in public discourse : Cognitive and functional perspectives. 1. vyd. Amsterdam: John Benjamins Publishing Company, 2018. s. 1-17, 18 s. Discourse Approaches to Politics, Society and Culture 79. ISBN 978-90-272-0138-6. Dostupné z: https://dx.doi.org/10.1075/dapsac.79.01pel. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Iconicity in independent noun phrases in print advertising : A multimodal perspective. Online. In Pelclová, Jana; Lu, Wei-lun. Persuasion in public discourse : Cognitive and functional perspectives. 1. vyd. Amsterdam: John Benjamins Publishing Company, 2018. s. 281-302. Discourse Approaches to Politics, Society and Culture 79. ISBN 978-90-272-0138-6. Dostupné z: https://dx.doi.org/10.1075/dapsac.79.13pel. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Advertising food narratives. Online. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic. 2018, [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Hidden in your cosy den : You'll be my donut, I your jam. Poetics in Brno street signage. Online. In Second International Conference on Sociolinguistics, 6-8 September 2018, Budapest. 2018, [citováno 2024-04-24] URL info
• CHAMONIKOLASOVÁ, Jana, Ivona SCHÖFROVÁ, Jiří RAMBOUSEK, Kateřina BLAŽKOVÁ, Michael Matthew KAYLOR, Filip KRAJNÍK, Jiří LUKL, Jana PELCLOVÁ, Jitka SEDLÁČKOVÁ a Thomas Donaldson SPARLING. 14th ESSE Conference. Online. 2018, [citováno 2024-04-24] Mezinárodní konference Evropské asociace anglistů uspořádaná Katedrou anglistiky a amerikanistiky FF MU a Českou asociací anglistů info
• PELCLOVÁ, Jana. Member of editorial board - Studies about Languages. Online. Studies about Languages, 2018. ISSN 1648-2824. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Signifying Brno – creating urban space, shaping the city. Online. Brno Studies in English. Masarykova univerzita, 2017, roč. 43, č. 1, s. 69-87. ISSN 0524-6881. Dostupné z: https://dx.doi.org/10.5817/BSE2017-1-4. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Multimodal Iconicity in Print Advertising. Online. In 4th CROATIAN NATIONAL CONFERENCE OF ENGLISH STUDIES on : WORDS AND IMAGES, 24 – 25 November 2017, Split. 2017, [citováno 2024-04-24] stránka konference info
• PELCLOVÁ, Jana. Vernacular Narratives: A Case Study of Stylistic Analysis of Students’ Written Stories. Online. Kalbu Studijos/ Studies About Languages. Kaunas (Litva), 2014, Neuveden, č. 25, s. 45-51. ISSN 1648-2824. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Verbal aggressiveness as an argumentative strategy in US presidential election e-forum debate. Online. In Book of Abstracts - Contexts, References and Style. 2013. ISBN 978-80-558-0246-6. [citováno 2024-04-24] info
• PELCLOVÁ, Jana. Verbal and visual narativity: a case study of students' narratives inspired by Sendak’s visual images from Where the Wild Things Are. Online. In Book of abstracts - PALA on Mobile Stylistics, Heidelberg, Germany, 31 July - 4 August 2013. 2013, [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Students' Narratives: A Case Study of Stylistic Analysis of Written Narrative Structure and Focalization. Online. In 4th International Conference of the English Department, Faculty of Philology, University of Belgrade. 2012, [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Hybridization in American TV Commercials. Online. Kalbu Studijos/ Studies About Languages. Kaunas (Litva), 2011, Neuveden, č. 19, s. 89-94, 150 s. ISSN 1648-2824. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Perceived interactivity in Children Internet Advertising. Online. Topics in Linguistics. Nitra: FF Univerzity Konštantína Filozofa, 2011, roč. 8, December, s. 40-47, 63 s. ISSN 1337-7590. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Pragmatic Principles in Advertising Discourse. Online. Topics in Linguistics. Nitra: Faculty of Arts. Constantine the Philosopher University in Nitra., 2010, roč. 5, September, s. 20-24, 41 s. ISSN 1337-7590. [citováno 2024-04-24] URL info
• LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. Online. Topics in Linguistics. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, roč. 2, March 2008, s. 33-38, 79 s. ISSN 3836-2007. [citováno 2024-04-24] URL info
• PELCLOVÁ, Jana. Slovo-obraz-zvuk v reklamě. Online. In Intermedialita: Slovo - obraz - zvuk. Sborník příspěvků z mezinárodního sympozia. Olomouc: Univerzita Palackého, 2008. s. 289-295, 334 s. ISBN 978-80-244-2054-7. [citováno 2024-04-24] info

2022/12/16