Project information
From Grapes to Stories: Storytelling at the Heart of Sustainable Wines in the Visegrad Region
- Project Identification
- 22510339
- Project Period
- 10/2025 - 3/2027
- Investor / Pogramme / Project type
-
International Visegrad Fund (IVF)
- Visegrad grants
- MU Faculty or unit
- Faculty of Economics and Administration
- Other MU Faculty/Unit
- Faculty of Social Studies
- Cooperating Organization
-
Slovenská poľnohospodárska univerzita v Nitre
- Responsible person Erik Janšto, PhD.
- Responsible person Titanilla Oravecz, Ph.D.
The project aims to assess the current use of storytelling by wine producers in the Visegrad region (Czechia, Slovakia, Hungary), with a focus on promoting sustainability. It also seeks to quantify wine consumers’ perceptions and attitudes toward storytelling scenarios that highlight sustainable wine production practices.
Project consortium:
Masaryk University (Faculty of Economics and Administration, Faculty of Social Studies)
www.econ.muni.cz
www.fss.muni.cz
Slovak University of Agriculture in Nitra (Faculty of Economics and Management)
https://fem.uniag.sk/en/home
Budapest University of Economics and Business (Faculty of Marketing and Business Communication)
https://international.uni-bge.hu/
Sustainable Development Goals
Masaryk University is committed to the UN Sustainable Development Goals, which aim to improve the conditions and quality of life on our planet by 2030.
