Publication details

Porterova analýza 5 sil v odvětví stavebnictví

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Title in English Porter 5 forces in building industry
Authors

ODEHNALOVÁ Pavla

Year of publication 2012
Type Article in Proceedings
Conference Aktuálne problémy podnikovej sféry
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords Porter 5 forces; building industry; financial crisis
Description The presented paper is focused on content and research project on development of small and medium business in cross-boarded area, implemented by faculty of Economics and Administration, Masaryk University in cooperation with the FH Wien University of applied sciences of WKW. The concept is based on Porter five forces model, complete with the sixth forces and the value chain. Fundamental problems of the construction industry and their possible solutions are presented modified Porter 5 forces analysis.
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