Publication details

The word/image dualism revisited: Towards an iconic conception of visual culture

Authors

BARTMANSKI Dominik

Year of publication 2013
Type Article in Periodical
Magazine / Source Journal of Sociology
MU Faculty or unit

Faculty of Social Studies

Citation
Web http://jos.sagepub.com/content/early/2012/05/04/1440783312444804
Doi http://dx.doi.org/10.1177/1440783312444804
Field Sociology, demography
Keywords cultural sociology icon iconicity iconic turn image material culture meaning pictorial turn visuality
Attached files
Description Is there any difference between the widely discussed ‘pictorial turn’ and the emerging ‘iconic turn’? If so, does it matter? The answers to these questions are positive if we look at the problem from a cultural sociological point of view. It has been observed that the concept of the ‘iconic turn’, coined by a German philosopher Gottfried Boehm, may capture more effectively the sense of life attributed to visual objects than W.J.T. Mitchell’s famous ‘pictorial turn’. This article endorses this conjecture and provides a theoretical context for its justification. It thus contributes to the emerging debate about the paradigm shift in studies of visual culture.

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