Publication details
Úvod do marketingu
| Title in English | Introduction to marketing |
|---|---|
| Authors | |
| Year of publication | 2013 |
| MU Faculty or unit | |
| Citation | |
| Description | The aim of this text is to teach the students of vocational education the marketing way of thinking, its logical structure and connections. The important part of this essay is the methodological base of marketing, which sets the technical ground for future study of any of the following or interconnected subjects. We will go through the content, tools and methods, which are being used for marketing solutions. It will be crucial for learn, how to formulate our own goals and intentions more effectively, as well as how to search and use the information from marketing resources. After the conscientious examination of this publication we should be able to independently navigate in the waters of marketing and appropriately use its terminology and effects to our benefit. |