Tangibility and intangibility in reverse flows and reverse logistics– are tourism and hospitality companies different?
|Year of publication||2013|
|MU Faculty or unit|
|Description||The aim of this paper is to attempt to fill the knowledge gap related to the reverse logistics practices in tourism and hospitality companies. The basic presumption for the empirical survey, which results are presented, is that the attention of academicians (and managers) should be shifted from the tangible superiority of essence of reverse logistics practices to the more intangible form and to focus the investigation and interest on the interconnections of tangible and intangible part of reverse flows in these branches. In other words to deepen the knowledge and understanding how intangible value of reverse flows, specifically in the form of information and feedback influences the emergence of mostly unwanted tangible reverse flows. Tourism and hospitality companies can be considered as the ideal examples or samples for learning because of the mix character of their production or value-creation processes – most of them are not pure goods neither pure services companies.|