Publication details

Life on Social Media : Instagirls and the Rise of Micro-celebrity

Authors

KOVÁČOVÁ Dominika

Year of publication 2017
Type Popularization text
MU Faculty or unit

Faculty of Arts

Citation
Description The article deals with the rise of celebrity on social media. It focuses on the strategies users employ to promote themselves online and gain more followers, such as hashtagging and tagging. The author also aims to show that the influence of online micro-celebrities is no longer limited to social media but extends to various aspects of public life.

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