Publication details

Differences in Motivation of Food Festivals Visitors - a View from the Czech Republic

Authors

KRAJÍČKOVÁ Aneta ŠAUER Martin

Type Article in Periodical
Magazine / Source Geographica Pannonica
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://www.dgt.uns.ac.rs/pannonica/papers/volume22_3_3.pdf
Doi http://dx.doi.org/10.5937/gp22-17050
Keywords differences in motivation; food tourism; food festivals; gastronomy motivation; tourism
Description Gastronomy festivals are one of the fastest growing sectors of tourism and their importance for any destination is undeniable. Within former literature the importance of the supply side is stressed in contrast to the demand side in spite of the fact that knowledge of a customers and their motivation is a key for the most aspects of the realization and the marketing of a festival. The main topic of this article is components of motivation to attend a festival that were obtained from the self-administered questionnaires and categorized into the dimensions of motivations. Dimensions Taste, Experience, Social status, Change, People, Family and Inspiration are discussed in context of socio-demographic characteristics of the festivals attendees. In this article two events held in the Czech Republic are compared – PivniFest in Pilsen and Valtice Wine Markets. The results show primarily a distinct perception of festivals in terms of dimensions Family and Experience and the influence of education and marital status on the motivation.
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