Project information

Destinační management z pohledu teorie řízení (DeMaPoTR)

Project Identification
MUNI/A/1101/2017
Project Period
1/2018 - 12/2018
Investor / Pogramme / Project type
Masaryk University
MU Faculty or unit
Faculty of Economics and Administration
Keywords
destination management; partnership; process of destination management

The project initiates the student engagement in research activities reflecting current trends in destination management. The subject of the project is the partnership as the fundamental platform for destination management. The research considers partnerships between destination management organizations from the viewpoint of selected management theories. The main goal is to identify the strengths and weaknesses of destination management in the Czech Republic. The outputs of the project are articles in scientific journals and conference papers of international importance.

Publications

Total number of publications: 7