Publication details
Na rozhraní ideonym a pragmatonym: jména parfémů a jejich souvislost s olfaktorickou percepcí
| Title in English | Between ideonyms and pragmatonyms: perfume names and their olfactory perception |
|---|---|
| Authors | |
| Year of publication | 2020 |
| Type | Article in Periodical |
| Magazine / Source | Acta onomastica |
| MU Faculty or unit | |
| Citation | |
| Web | https://www.ceeol.com/search/article-detail?id=843726 |
| Keywords | ideonyms; pragmatonyms; perfume names; perfume names in relation to the social and marketing context |
| Description | The study deals with parfume names from the beginning of the 19th century until the 1980s. It looks into parfume names in relation to the position of perfume in social and subsequently marketing context. Descriptive words, typical for the 19th century, are replaced by metaphorical ones. The perfume becomes a means of expressing one s personal identity ant the name plays a significant role in the process of accepting the fragrance and identifying with it. A lack of descriptive names in favor of metaphorical ones also proves a shift in perfume perception as an artistic object, which supports the initial hypothesis that perfume names (perfumonyms) can be seen not just as a subgroup of pragmatonyms, but also as a distinctive subgroup of ideonyms. |