Publication details

Regionální specifika lokalizace, atraktivity a chování strany poptávky: příklad nákupních center Brněnského regionu

Title in English Regional specifics of localization, attractiveness and behavior of the demand side: an example of shopping centers in the Brno region

KUNC Josef

Year of publication 2020
MU Faculty or unit

Faculty of Economics and Administration

Description Habilitation thesis uses a multidisciplinary approach, which is relevant for grasping the topic. The texts are based on selected aspects of scientific disciplines, especially of economic and regional geography, spatial and regional economics, as well as elements of sociology and psychology and marketing and management – allways with spatial/regional emphasis. The work, therefore, connects three basic approaches - spatial, economic and social. The work consists of two parts. The first part of the text is devoted to the theoretical and methodological anchoring of the problem, while (behind a brief input summary of the transformation of retail in the Czech Republic) focuses on theoretical and methodological aspects of the phenomenon of shopping centres in terms of: localization, location strategies, commuting and spatial mobility, attractiveness and success, marketing and management, shopping behaviour and motivations taken into account by demand (consumers), as well as current social and economical challenges and the future; the connecting elements are regional development, regional/spatial economics, economic/regional geography, shopping bevaiour and researched economic subjects - shopping centers. The second part consists of a set of nine professional texts published in journals indexed in the Web of Science and Scopus databases. The first three texts have a rather theoretical, overview and comparative character, while the connecting link is retail, especially the phenomenon of shopping centres and their spatial (localization), economic and social aspects. In the following texts, selected specific results of extensive research in the model area of the Brno agglomeration/Brno metropolitan area are presented, examining spatial / regional, economic and social ties, shopping behaviour and consumer trends, as well as marketing and managerial challenges taken into account by demand.

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