Publication details

So what exactly is transcreation? An attempt at unification.

Authors

ZÖRNEROVÁ Olga

Year of publication 2021
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description At the FORLANG conference I gave a 15-minute presentation named "So what exactly is transcreation? An attempt at unification" as part of the translation studies section. In my talk I discussed the definitions, application and the wider context of transcreation within translation and localisation.
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